About Appventory

Software spend has been ungoverned for too long. Not anymore.

AppVentory gives businesses and advisory firms complete visibility and control over every software dollar — automatically, from day one.

Our Story

Built because the problem was too big to ignore

Software spend is one of the largest and fastest-growing costs for most businesses. And almost none of it is being properly managed.

Licences go unused. Renewals auto-charge. Tools nobody approved keep billing. By the time anyone notices, the money is already gone.

We saw this problem from every angle — as operators, as advisors, and as builders of software businesses. And we kept waiting for someone to solve it properly. Nobody did.

So we built AppVentory. A platform powered by AI agents that monitors every tool, every licence, and every renewal — and acts on waste before anyone has to ask. Today, AppVentory is trusted by businesses and advisory firms across the UK and beyond, helping them take back control of software spend — automatically.

Our Leadership Team

The team that decided software spend deserved a smarter solution

Between them, the AppVentory leadership team has built, scaled, and advised some of the world's fastest-growing technology businesses. They brought that experience to bear on one of the most overlooked problems in business — software spend.

Doug LaBahn

CEO AND CO-FOUNDER

Dipan Gajjar

CTO AND CO-FOUNDER

Owen Burley

CO-FOUNDER & UK SALES HEAD

Shawn Fernando

CO-FOUNDER & CCO

Our Leadership Team

Global team. One mission.

AppVentory is built by a distributed team across three countries — united by the belief that software spend should never be a black box.

India

Sri Lanka

AppVentory gives us confidence and control over software spend. We can clearly see which apps are being used, what they cost, and where we’re wasting money.

Helen Rogers

Strategic Finance Operations Partner